Highly Regarded Handbook for
Nonprofit Marketers Updated – Second Edition Released
The Second Edition of Ben Delaney’ Nonprofit Marketing
Handbook has been published with a new chapter, Marketing Automation information,
and hundreds of updates.
Chapter on Crisis Communications Management available online at BenDelaney.blogspot.com.
Oakland, CA —Ben Delaney’s award-winning handbook for
nonprofit marketers has been updated and released in a second edition.
The Second Edition continues the mission of the first, to
provide a guide for the people doing providing communications functions in nonprofit
organizations. Often these people are drafted to do this work with no training
and little experience. But this work is very important; in fact the very sustainability
of a nonprofit organization can be impacted by its communication efforts.
Said Delaney, “A lot has changed since I wrote this book,
especially in the social media and marketing automation areas. Nonprofit
marketers need every tool they can find, so that their small budgets can stretch
to do the work that is needed. I also see that more nonprofits are faced with
crises of all sorts, from leadership malfeasance to fires to injuries, so I added
a chapter on crisis communications management that I hope no one will ever have
to use, but everyone should read.”
Also added to the Second Edition is information on Marketing
Automation – using apps to handle routine marketing tasks, like responding to a
new sign-up on a webform, and sending emails to the right people at designated
time. Marketing Automation is enabling marketing departments to accomplish more
with less, and in most nonprofit organizations, that is essential. A list of
some of the best Marketing Automation tools is also included.
The Second Edition also included hundreds of updates to
ensure that all references and web addresses are accurate.
The first edition of Ben Delaney’s Nonprofit Marketing
Handbook received numerous awards, including the coveted Platinum award in the
Annual MarCom Awards contest, and was a finalist in the Next Generation Indie
Book Awards in 2015. It has all 5-star reviews on Amazon and Reader’s Choice.
Ben Delaney’s Nonprofit Marketing Handbook, Second Edition is available on Amazon as a paperback book or in a Kindle edition. It may also be
ordered from local bookstores or at NonprofitMarketingBook.com. The ISBN for the print edition is 978-1-5136-3554-5.
For more information on nonprofit assistance and interim leadership, visit ImmersivEdgeAdvisors.com
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