Thursday, May 17, 2018

Ben Delaney's Nonprofit Marketing Handbook updated


Highly Regarded Handbook for Nonprofit Marketers Updated – Second Edition Released
The Second Edition of Ben Delaney’ Nonprofit Marketing Handbook has been published with a new chapter, Marketing Automation information, and hundreds of updates.

Chapter on Crisis Communications Management available online at BenDelaney.blogspot.com.

Oakland, CA —Ben Delaney’s award-winning handbook for nonprofit marketers has been updated and released in a second edition.


The Second Edition continues the mission of the first, to provide a guide for the people doing providing communications functions in nonprofit organizations. Often these people are drafted to do this work with no training and little experience. But this work is very important; in fact the very sustainability of a nonprofit organization can be impacted by its communication efforts.

Said Delaney, “A lot has changed since I wrote this book, especially in the social media and marketing automation areas. Nonprofit marketers need every tool they can find, so that their small budgets can stretch to do the work that is needed. I also see that more nonprofits are faced with crises of all sorts, from leadership malfeasance to fires to injuries, so I added a chapter on crisis communications management that I hope no one will ever have to use, but everyone should read.”

Also added to the Second Edition is information on Marketing Automation – using apps to handle routine marketing tasks, like responding to a new sign-up on a webform, and sending emails to the right people at designated time. Marketing Automation is enabling marketing departments to accomplish more with less, and in most nonprofit organizations, that is essential. A list of some of the best Marketing Automation tools is also included.

The Second Edition also included hundreds of updates to ensure that all references and web addresses are accurate.

The first edition of Ben Delaney’s Nonprofit Marketing Handbook received numerous awards, including the coveted Platinum award in the Annual MarCom Awards contest, and was a finalist in the Next Generation Indie Book Awards in 2015. It has all 5-star reviews on Amazon and Reader’s Choice.

Ben Delaney’s Nonprofit Marketing Handbook, Second Edition will be available on Amazon as a paperback book or in a Kindle edition. It may also be ordered from local bookstores. The ISBN for the print edition is 978-1-5136-3554-5.

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